Privacy Policy & Data Protection

1. Introduction & Corporate Identity

Welcome to the digital showcase for Lodha Altero Wakad (accessible at https://altero.newlaunches.in). This platform is operated and maintained by PropSmart Realty, an Authorized Channel Partner and registered Real Estate Advisory firm for Lodha projects in Pune, India.

We are committed to respecting your privacy, protecting your personal data, and adhering strictly to the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, the Information Technology Act, 2000, and guidelines established by the Maharashtra Real Estate Regulatory Authority (MahaRERA). This Privacy Policy explains our practices regarding the collection, handling, disclosure, and protection of information obtained through this website and our digital concierge channels.

2. Information We Collect

We collect information through two primary methods:

• Information You Provide Voluntarily: When you complete an enquiry form, schedule a private preview, request sanctioned architectural layouts, download cost sheets, or communicate with our advisory team via WhatsApp or telephone, you provide personal identifiers including your Full Name, Mobile Phone Number, Email Address, Configuration Preference (3 BHK, 3.5 BHK, 4 BHK, or 5 BHK Penthouse), and intended budget horizon.
• Automated Telemetry & Technical Information: When you navigate our portal, our edge network (Cloudflare) automatically records non-identifiable technical data including your IP address, browser type and version, operating system, approximate geographic locality (city/region level), referring URL, time spent on individual floor plans, and navigation path.

3. Lawful Purpose of Data Processing

We process your personal information strictly for legitimate commercial purposes in connection with your expressed real estate inquiry:

• Delivering requested official collateral: Sanctioned MahaRERA floor plans, cost breakdown sheets, payment milestone schedules, and project brochures.
• Facilitating scheduled appointments, VIP on-site experience gallery tours, and complimentary chauffeur pickup service coordination.
• Providing prompt assistance via phone, SMS, email, or WhatsApp concierge regarding construction milestones and inventory availability.
• Facilitating banking pre-approvals and APF documentation coordination with empaneled financial institutions (SBI, HDFC, ICICI) upon your explicit request.
• Ensuring technical network security, preventing fraudulent submissions, and optimizing page load speeds across desktop and mobile devices.

4. Strict Zero Data Sale Policy

Our Unconditional Privacy Guarantee: PropSmart Realty and Lodha Altero Advisory have never sold, rented, leased, or monetized user information to third-party ad networks, data brokers, or marketing intermediaries. Your contact details are utilized exclusively by our authorized sales advisory team and the developer’s certified sales desk for the sole purpose of assisting with your residence selection.

5. Communication Consent & Opt-Out Mechanism

By submitting an enquiry form on this website or initiating a dialogue through our WhatsApp channel, you provide explicit, affirmative consent to receive project updates, price notifications, and transactional communications from our certified advisors, overriding National Do Not Call (NDNC) registry limitations for this specific transaction.

You may revoke this consent at any time. To opt out of future telephone calls, SMS messages, or WhatsApp updates, simply reply "STOP" or "UNSUBSCRIBE" to any WhatsApp message, or email your opt-out request directly to propsmartrealty@gmail.com. All opt-out requests are processed within 24 business hours.

6. Cookies & Tracking Technologies

Our website utilizes standard, privacy-preserving HTTP cookies and local storage tokens. These tokens do not store personally identifiable data; rather, they enable:

• Session persistence for the interactive EMI & Cost Sheet calculator.
• Unit configuration preference memory across page reloads.
• Anonymous aggregate traffic measurement via Cloudflare Edge Analytics and Google Analytics to monitor Core Web Vitals and site health.

You can configure your browser to decline cookies or alert you when cookies are being set. The core architectural information and floor plans remain accessible even with cookies disabled.

7. Technical Safeguards & Data Security

We employ military-grade security infrastructure to safeguard your information against unauthorized access, alteration, disclosure, or destruction. All data transmission between your browser and our server is secured using 256-bit SSL/TLS encryption enforced by HTTP Strict Transport Security (HSTS Preload) with a 2-year cache duration. Access to customer contact records is restricted exclusively to authorized sales personnel with multi-factor authentication.

8. Statutory Real Estate Disclosure (MahaRERA)

In full accordance with MahaRERA Order No. 41/2023, we provide transparent project credentials:

9. Your Legal Rights under Indian Law

Under the Digital Personal Data Protection Act, 2023, you retain sovereign rights regarding your data:

• Right to Access: You may request a summary of the personal data processed by us.
• Right to Correction & Erasure: You may request rectification of inaccurate data or complete erasure of your contact details from our active databases.
• Right to Grievance Redressal: You have the right to register complaints regarding our data handling with our designated Grievance Officer.

10. Grievance Officer Contact Details

For questions, data access requests, or privacy concerns, please contact our designated Data Protection & Grievance Redressal desk: